Why
Businesses sell a product or service. Effective business communications and public speaking close the deal on the what, how and why of the product or service. Especially the why.
Unique Voice
Successful communicators and speakers rise above the ordinary and the expected. They intend to be heard and listened to, because their message and delivery compel and focus. Each communicator or speaker has a unique voice and point of view. Finding that voice and point of view is the challenge and comes from creativity and learned practice.
Competition
Competitors in the global marketplace use three levels of written and spoken communications, depending on the stage of development:
- Basic Level that delivers facts, numbers and position statements that are sufficient for a developing economy.
- Advanced Level that combines the basics into branding and marketing plans common in a developed economy.
- Sophisticated Level that creates new markets and sells the next market dominating product using compelling stories and guiding perceptions. Sophisticated communicators seamlessly use both logic and emotional appeals.
Sophisticated
The purpose of the curriculum is to advance from being a basic communicator to being a sophisticated communicator in writing and speaking. The courses nurture intelligence by using diverse resources to create synergies, encourage dynamic thinking, and help the participants to recognize his or her distinct talents.
A Harvard educated professor of language arts, an international speech coach, a textbook editor, and a courtroom attorney created these business communications and speaking programs for college students and employees of foreign companies to want to win.
Viet Nam Opportunities Review 