When you think about doing business or looking for opportunities in Vietnam, what do you think about?
Helicopters, evacuees on a rooftop in Saigon?
That was 35+ years ago. Viet Nam has changed; Asia has changed. Americans have been slow to adjust to the new balance of economic power. Europeans have taken advantage of business opportunities without the constraints of old thinking.
Watch this video clip of Eckhard Cordes, President and CEO of the Metro Group, which has eleven operating Metro Cash and Carry stores in Viet Nam, with more stores in the works.
At 5:00 minutes, Cordes begins speaking about how the Metro Group sees business development in the emerging markets, including Asia. In particular for the Metro Group, the 3rd largest retailer in the world, Cordes says, beginning at 5:50 minutes, the following:
We are a retailer. We are size-wise the world’s number 3 retailer. And we are a globally active retailer. Why do I emphasize retailer? We cannot export. If we want to do business, our business is truly local. So that means that emerging markets Asia, emerging markets in Eastern Europe, Ukraine, Russia those are the markets where we do our investments over proportionally. Which does not mean that we don’t invest in Western Europe; we do, but the relative proportion of cash investments is higher for Asian countries and Eastern European countries, otherwise we would not be able to generate a sufficiently high growth rate.
Eckhard Cordes and his management team at the Metro Group have done their financial calculations and planning. They concluded that a global retailer like Metro to remain competitive and profitable must invest in Asia.
Here is a map of Metro Cash and Carrry stores in Viet Nam.
See Details at http://bit.ly/h5kixj
Metro does business in Viet Nam and is opening new stores in Viet Nam.
It’s time to rethink your company’s business strategy in the 21st century world marketplace.
If you’re a professional worker, are you working in the country with the best job opportunities?
Viet Nam belongs in your strategic thinking about making money.
Viet Nam Opportunities Review 