Business Communications and Public Speaking

Why

Businesses sell a product or service. Effective business communications and public speaking close the deal on the what, how and why of the product or service. Especially the why.

Unique Voice

Successful communicators and speakers rise above the ordinary and the expected. They intend to be heard and listened to, because their message and delivery compel and focus. Each communicator or speaker has a unique voice and point of view. Finding that voice and point of view is the challenge and comes from creativity and learned practice.

Competition

Competitors in the global marketplace use three levels of written and spoken communications, depending on the stage of development:

• Basic Level that delivers facts, numbers and position statements that are sufficient for a developing economy.
• Advanced Level that combines the basics into branding and marketing plans common in a developed economy.
• Sophisticated Level that creates new markets and sells the next market dominating product using compelling stories and guiding perceptions. Sophisticated communicators seamlessly use both logic and emotional appeals.

Sophisticated

The purpose of the curriculum is to advance from being a basic communicator to being a sophisticated communicator in writing and speaking. The courses nurture intelligence by using diverse resources to create synergies, encourage dynamic thinking, and help the participants to recognize his or her distinct talents.

A Harvard educated professor of language arts, an international speech coach, a textbook editor, and a courtroom attorney created these business communications and speaking programs for college students and employees of foreign companies to want to win.

Preview the Programs

GHM Business Communications & Speaking Programs

Meeting Trade Specialist My Tran in HCMC

In March this year I had the privilege of sitting down and talking with My Tran, a Commercial Specialist with the US Commercial Service at his office located in the Diamond Plaza, 34 Le Duan St., Dist. 1, HCMC. The US Commercial Service provides trade advice and assists in making connections for US businesses doing business overseas.

Officer Tran explained to me that his office provides these specialized services:

Gold key service – The office in HCMC will find partners and distributors in Vietnam and will facilitate personal introductions. This service is available only to persons present in Vietnam.

IPS (International Partner Search) – The US Commercial Service makes available to persons in the US a database used to locate partners and distributors .

Single Company Promotions – The US Commercial Service will help design and facilitate a promotional plan to introduce your business to local customers.

Market Research – The US Commercial Service will provide customized market research on the topics of market entry costs, competition, and market size. This market research can be requested by email or conference call from the US to My Tran’s office.

Recommendations for Support Advisors – The office in HCMC will recommend consulting firms on the topics of law, business set-up, and other consulting services.

Officer Tran offered these observations on doing business in Vietnam:

Licensing to do business in Vietnam can take years, but licensing time is improving.

A joint venture equity investment partner in Vietnam will speed approvals and be a source of investment capital.

Vietnam intends to honor its WTO treaty commitments. An investor is well advised to know the provisions of the WTO treaties for legal leverage with the Vietnam government agencies.

Officer Tran was very cordial, answered all my questions, and gave me information that I provided to a business in the US.

To the left of this posting a link to the US Commercial Service in HCMC if you have questions for Officer My Tran or the other commercial specialists in his office. You can find a Trade Specialist near you in the US by following this link: http://www.buyusa.gov/home/export.html. All specialists in the US have direct connection with My Tran and his team in HCMC. The US Commercial Service has another office in Hanoi.

I wish you good luck with your business in Viet Nam!