Business Communications and Public Speaking

Why

Businesses sell a product or service. Effective business communications and public speaking close the deal on the what, how and why of the product or service. Especially the why.

Unique Voice

Successful communicators and speakers rise above the ordinary and the expected. They intend to be heard and listened to, because their message and delivery compel and focus. Each communicator or speaker has a unique voice and point of view. Finding that voice and point of view is the challenge and comes from creativity and learned practice.

Competition

Competitors in the global marketplace use three levels of written and spoken communications, depending on the stage of development:

  • Basic Level that delivers facts, numbers and position statements that are sufficient for a developing economy.
  • Advanced Level that combines the basics into branding and marketing plans common in a developed economy.
  • Sophisticated Level that creates new markets and sells the next market dominating product using compelling stories and guiding perceptions. Sophisticated communicators seamlessly use both logic and emotional appeals.

Sophisticated

The purpose of the curriculum is to advance from being a basic communicator to being a sophisticated communicator in writing and speaking. The courses nurture intelligence by using diverse resources to create synergies, encourage dynamic thinking, and help the participants to recognize his or her distinct talents.

A Harvard educated professor of language arts, an international speech coach, a textbook editor, and a courtroom attorney created these business communications and speaking programs for college students and employees of foreign companies to want to win.

Preview the Programs

GHM Business Communications & Speaking Programs

Clustering: a strategy to increase FDI in Viet Nam

FDI Troubles

Foreign investment strategies need review and investment parks in Viet Nam are under-performing according to the news in 2012. These trends challenge the government of Viet Nam:

  • Steep decline in Foreign Direct Investment (FDI) for 2012.
  • Inability to meet targets for reinvestment as a set percentage of the revenues of foreign companies into local Research and Development (R&D).
  • Low investment in high-technology fields.
  • Legacy technology companies displace targeted high-technology companies.

R&D Spending (% of GDP, Last Available Year)
Viet Nam in the Lowest Tier
Source: World Bank and Financial Times

Government Recognizes the Problem

The Minster of Planning and Development, Bui Quang Vinh, said at a recent VIR workshop,

“Our adjusted policy and incentives must match our target of attracting high quality FDI [into Vietnam].”

Nguyen Van Lang, MoST deputy minister, told the same audience that current policies for attracting FDI were “inadequate”. This was particularly true in the high-tech sphere. The government needs to act, he said,

“It’s time to review and reassess incentives and regulations on high-tech investments”

Clustering

Harvard Business School Professor Michael E. Porter, an expert on competition and global competitive advantages, has long advocated the power of “clustering.”

You may be familiar with or are working on “clustering” to raise FDI levels, increase domestic R&D expenditures, and attract knowledge-based companies.

I’ve researched “clustering” and work with knowledge-based companies that benefit from clustering.

Here are some key points from some pertinent scholarship. The source articles are cited at the end of this post.

Clusters Defined

Clusters are concentrations of highly specialized skills and knowledge, institutions, rivals, related businesses, and sophisticated customers in a particular nation or region. Proximity in geographic, cultural, and institutional terms allows special access, special relationships, better information, powerful incentives, and other advantages in productivity and productivity growth that are difficult to tap from a distance.

Impact on a Knowledge-based Economy

[N]ew influences of clusters on competition have taken on growing importance in an increasingly complex, knowledge-based, and dynamic economy.

Roles of the Players

Clusters represent a new way of thinking about national, state, and local economies, and they necessitate new roles for companies, for various levels of government, and for other institutions in enhancing competitiveness.

Attracting FDI and Export Trade

Clusters are a driving force in increasing exports and are magnets for attracting foreign investment. Clusters also represent an important forum in which new types of dialogue can and must take place among companies, government agencies, and institutions such as schools, universities, and public utilities.

 Clustering is not the same as a National Industrial Policy

A role for government cluster development and upgrading should not be confused with the notion of industrial policy. … Industrial policy tends to centralize intervention decisions at the national level. … Cluster theory could hardly be more different. The concept of clusters rests on a broader and dynamic view of competition among firms and locations, based on the growth of productivity.

Clustering and Employment

We find that clusters contribute to the level of employment in young start-ups in regional industries, suggesting that a strong cluster environment in a region enhances the performance of start-ups.

Quotations taken from:

Delgado, Mercedes, Michael E. Porter, and Scott Stern. “Clusters and Entrepreneurship.” Journal of Economic Geography; 10.4 (2010) : 495 -518.

Porter, Michael E. “Location, Competition, and Economic Development: Local Clusters in a Global Economy.”

Economic Development Quarterly 2000; 14; 15 DOI: 10.1177/089124240001400105

Conclusion

Clusters could be a driver to reach and exceed the govenment’s FDI targets and development goals. Government policy appears to move in that direction, as provincial authorities get more power to manage foreign investments. Whether the government understands the power of clustering is an open question.